Itamar Kestenbaum

According to TechCrunch, Twitter’s Ad platform will be launching tonight! It’s been a long run of doubting Twitter’s ability to live up to their financial valuation, and now they’re going to show us how. According to a source, the platform will be similar to TweetUp which launched last night. The business model will be a combination of AdWords-style search listings, and bidding for individual keywords by companies.

It used to be the apple tablet that made all the noise in tech and social media rumorville. But now the main imminent change to the way we view the social space is going to be Twitter’s monetization of it’s content. There have been several articles written about how Twitter’s new ad system might beat out google ads. I can’t say much about that as it’s all still speculation. But what I domnow is that Twitter has mentioned that their ad system will be “non-traditional.”