Social Media Marketing Explained via Information Superhighway Metaphor
I’ve tried explaining Social Media to lots of people in different ways – and each explanation varied mostly depending on what the person I was explaining to was like. If they were not computer savvy, I might start off by explaining IM, Message boards etc, and working my way towards where we are today. If they were computer savvy but still skeptical, I might show them ways they might be able to use social media to their advantage. If they’re into sports, I can show them how MLB or the NBA are using Social Media, or how football players tweet!
