2000 vs. 2009: An Evolution of Marketing (Ford, Nike, Apple)
Ford
Ford has had a hell of a year. They spent way too much time in Washington, filed for bankruptcy, got out of bankruptcy just months after, fired a boatload of workers, and that’s just on the surface. The most important thing that happened to Ford is that they got humble. Ford started becoming a people’s car company instead of a faceless luxury automobile manufacturer.
